Welcome to the MojoToGo Studio Blog!

 If you’re a creative soul who’s ever thought, “Could I really turn this into something more?” — you’re in the right place.

I’m Deborah, and after more than 30 years as a professional photographer and author, my creative path has taken an exciting — and sometimes slightly chaotic — turn into the world of digital art, AI-assisted creativity, print-on-demand, and online selling.

This blog began as a place to document my journey building an Etsy shop — learning what works, what doesn’t, and what I wish someone had told me sooner. And now, it’s growing right along with me.

Today, Mojo To Go Studio is also home to a WooCommerce shop connected directly to this blog, which means I’m learning a whole new side of online business — from owning your platform to managing products, marketing, and building a brand outside of a marketplace.

I’m not here pretending to have all the answers. I am here to share what I’m learning in real time — the wins, the missteps, the experiments, and the “aha!” moments — so you don’t have to figure everything out alone.

Whether you’re dreaming, dabbling, or already selling, you’re welcome here. 

What You’ll Find Here

Creative Inspiration

We’ll explore both digital art and traditional photography, blending old-school creative foundations with modern tools. From clip art and AI-assisted artwork to fine art and stock photography, as well as mockups and printable designs, I’ll share ideas, techniques, and creative sparks to keep you inspired.

🛍️ Product Creation (without the overwhelm)

Creating products is one thing — creating sellable products is another. I’ll walk you through how I develop ideas, design listings, and build cohesive product lines for Etsy and WooCommerce, with practical, step-by-step guidance whenever possible.

Print on Demand (POD) – navigating the process with POD companies like Gelato and Printify

From canvas wraps and puzzles to journals, wall art, and more, I’ll share what I’m learning about POD — including tools, workflows, pros and cons, and how I decide what’s worth offering (and what’s not).

Promotion & Visibility

Opening a shop — whether on Etsy or your own website — is just the beginning. We’ll talk honestly about organic growth, SEO, social media, newsletters, and paid ads, with strategies that work for different budgets and comfort levels.

Learning Together

This blog is very much a learn-with-me space. As I continue navigating Etsy and building out my WooCommerce shop, I’ll share lessons learned, helpful resources, and occasional guest posts from creative friends — including Etsy sellers and handmade shop owners who generously share their experiences.

Join Our Creative Seller Community

If you’d like a little encouragement (and fewer headaches) on your creative business journey, I’d love you to join us.

When you subscribe to the newsletter and community spaces, you’ll receive:

  • Practical tips for Etsy and WooCommerce sellers
  • Behind-the-scenes insights from my own shops
  • Monthly – members only — freebies, resources, and special discounts
  • Gentle motivation to keep going when things feel messy or slow

This isn’t about chasing overnight success.
It’s about building something meaningful, sustainable, and joy-filled — one step at a time.

If that sounds like your kind of journey, you’re already among friends.

Welcome!

Post Categories

Posts

Niche or General Shop? Part IV

Niche or General Shop? Part IV

Finally, a list of potential downsides to launching a general store on Etsy instead of going niche: Diluted Brand Identity: A general store may struggle to establish a strong brand identity, making it harder for customers to remember or differentiate your shop....

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Niche or General Store, Part III

Niche or General Store, Part III

Advantages of Having a General Store (rather than opening a niche shop)   I started my Etsy adventure by opening a general store instead of a niche shop.  I love creating as a photographer and digital artist, so I decided to begin with a shop that allows me to...

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Niche or General Store, Part II

Niche or General Store, Part II

Launching a niche Etsy shop can have disadvantages compared to a general store. Some potential drawbacks: Limited Audience Reach: Niche shops may appeal to a smaller, more specialized audience, which could limit your potential customer base compared to a general store...

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Niche or General Store

Niche or General Store

Niche Shop or General Store (part 1 of 4) Are you a budding Etsy entrepreneur torn between carving out a niche or casting a wider net with a general store? In the dynamic world of online retail, the decision between niche specialization and general versatility can be...

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